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Top 6: January 21st 2015
TV

Lynx: Less Effort, More Style.

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Top 6: January 21st 2015
LYNX Hair styling and shampoos, the latest addition to the LYNX range of grooming products is kicking off 2015 with the release of a TVC that aims to help guys get the look with ‘less effort and more style’ using the LYNX Hair product range. Hitting TV screens on 18 January 2015, the new campaign consists of a one minute spot and a 30-second cut-down that will air across the five metro capital cities (both free to air and pay TV) as well as online and was developed for LYNX by BBH London and Biscuit Filmworks. Inspiring guys to experiment with the new LYNX hair products, the spot presents three key looks with a voice over emphasising ‘less effort, more style’. It irreverently tells one guy to make the most of his hair while it is still there – because having good hair surely helps you to be amazing in life.
Credits Other credits

BBH Team Director: Cressida Holmes-Smith

BBH Team Manager: Freddie Vereker

BBH Strategist: Tom Callard

BBH Strategy Director: Agathe Guerrier

BBH Business Lead: Helen James

BBH Assistant Producer: Katie Burkes

Post Production: Framestore

Editor/Editing House: Neil Smith and Saam Hodivala @ Work Post

Sound: Will Cohen @ String and Tins

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