ODONIL: No ODONIL?

DABUR ODONIL - A market leader in air freshener category took up the challenge to penetrating the market further by targeting people who do not lay much stress on the making their bathroom smell fresh and clean. The agency created a communication plank of "Social Ridicule" wherein such a segment of people are made to understand the repercussions of bad opinions that their guests will have if there is no ODONIL in the bathroom.