Coke: Qua Tet

Coke asked Phibious Vietnam and Yeti Films to create a Cultural Leadership film. TET is New Year in Vietnam. For many people, it’s the most expensive time of year. Phibious found that people are opting out because they just can’t afford to go home with the travel, gifts and lucky money. Coke simply asks what the real meaning of TET is – spending money on family or simply spending time with family. Based on a real story, it has obviously hit the spot with the Vietnamese with over 500,000 hits in the first two days.