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Cobs Popcorn: Cinema Burst

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SMART Melbourne has launched a campaign for Cobs Popcorn spearheaded by three TVCs, in partnership with Airbag Productions.

The 15-second TVCs explore different scenarios of happiness, including a young boy receiving a kiss from a girl he fancies and a grandmother hearing the news of a grandchild's arrival.

Says SMART executive creative director Ben Davis: "Pure and simple, popcorn makes people happy. We wanted to develop a creative platform that was all about celebrating the different things that make us happy, and to show that when a little popcorn kernel gets all worked up, they too burst with happiness. To be honest, once we established the brand manifesto, the ads kind of wrote themselves."
Credits Other credits

EP: Fiona MCgregor

VFX Supervisor: Nick Wright

Lead VFX: Adrian Oostergetel

3D Generalist: Ben Weller & Luke Davies

Post producer: Tanya Stankovic

Soundmix/SFX: Production Alley

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