Outdoor ad: Mini: Throw another door on the MINI

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MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a fun and cheeky tactical campaign.

Developed by Ogilvy Melbourne, the campaign displays the new vehicle in a sealed and labelled meat tray, utilising the tagline 'Throw another Door on the MINI' in homage to the Australian notion of throwing another snag on the barbie. It spans Digital OOH, Press and Social, with an extension to the campaign also running on TV, Cinema and Digital until March.