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Nissan: With Dad

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In the world of automotive advertising, Super Bowl Sunday is the one day of the year where pretty much anything goes. Nissan exemplified that strategy in its return to the Super Bowl ad ranks for the first time since 1997, scoring big today with a dramatic 90-second commercial titled "With Dad". The commercial combined a touching storyline with the debut of future Nissan race and production vehicles.

The story, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin's iconic "Cat's In the Cradle." It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin's song, is broken. Agency: TBWAChiatDay, LA
Credits Other credits

Director of Production: Brian O’Rourke

Managing Director: Peter Bracegirdle

Management Supervisors: Patrick Jones, Val Tyll

Group Planning Director: Oke Mueller

Planning Director: Kyle Luhr

Director of Product Information: Joel Weeks

Product Strategy Specialist: Andy Galvin

Director of Business Affairs: Linda Daubson

Executive Business Affairs Manager: Robin Rossi

Director, Traffic Operations: Dessiah Maxwell

Traffic Operations Manager: Malika Jones

Director Project Management: Janet Perez



Media Agency: OMD

Managing Director: Kristi Lind

Group Director Strategy: Jennifer Reece & Aaron Anderson

Producer Integrated Programs: Jocelyn Monroe

Director Strategy: Johnathan Fisher

Associate Director Stategy: Lauren Crotzer

Group Director Digital: Anthony Viccars



Line Producer: Tim Kerrison

Art Department: James Chinlund

Costume Designer: Christine Wada

Stunt Coordinator: Andy Gill

Set Photographer: Daniel Goldwasser



Assistant Editor: James Dierx



VFX Supervisor: Patrick Murphy

CG Supervisor: Kirk Shintani

Flame Artists: Patrick Murphy, Steve Wolff, Stefan Gaillot, Michael Plescia

CG Artists: Andrew Romatz, Erin Clarke, Brian Lee, John Cherniak, Tom Connors, Michael Cardena, Jon Balcome, Wendy Klein, Tiffany Chou



Music: “Cats in the Cradle” by Harry Chapin

Sound Design Assistant: Nicholas Tuttle



Mix: Play

Mixer: John Bolen

Assistants: Hermann Thumann & Jeff King



Color: MPC

Colorist: Mark Gethin



Cast:

Dad: Matt Hoffman

Mom: Joelene Bowles

Teenage Son: Will Shadley

7 Year Old Son: Jack Miller

Toddler Son: James Sphor

Toddler Son: Jack Papierniak

Infant: Cleo

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