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Tip Top: George

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For a new brand campaign, Tip Top The One and BMF are helping feed and encourage kids' amazingess.

Parents are invited to celebrate their kids' quirky skills and show it to the world by simply taking a video and sharing it on Instagram, Facebook or Twitter using the hashtag #feedtheiramazingness. Every week Tip Top will award prizes to the best submission.

The campaign is brought to life through the talents of George, Elyssa, Solusz and Ariel. No child prodigies, just real, relatable kids, each with their own amazing talents, from crazy dance moves to rollerskating Kung Fu.

In addition to this, Tip Top wanted to show off everyday kids' artistic skill to the whole of Australia. So for the out-of-home executions, more than 25 kids were invited to draw themselves eating their favourite sandwiches at school.
Credits Other credits

Jo Cooper – Digital Production Director

Mark Ellis – Technical Director

Sam Power – Technical Lead

Mina Samandar – Digital Producer

James Blundell – Front end developer

Rachael Lounds – Integrated Project manager

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