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Adultshop.com: Fifty Shades

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Cinema patrons going to the highly anticipated Fifty Shades Of Grey film had a good idea of what they were paying to see. But adultshop.com planned a surprise for the audience with this cinema advertisement. As the screen went black, a title appeared asking the audience "What’s your naughty secret?". Using a clever audio illusion created by precise control of each of the cinema’s surround speakers, it sounded like audience members are yelling out their sexual confessions in reply to the question on screen. The cinema crowds looked around to try to see who was brave enough to share their intimate secrets. Agency: Malcolm McLean Creative
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