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Experiential
Emirates NBD: Perspectives
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Emirates NBD invited people in the UAE to a special art exhibition called 'Perspectives' showcasing exclusively curated work created by upcoming artists. We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting.
This experiment's video is the first step in a nationwide program called PRIDE People Receiving Independence and Dignity through Empowerment. The program is meant to educate, develop, empower and integrate special needs children into society and help open the eyes of people around that these children can be able members of the community.Agency FP7, Dubai
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