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Standard Bank: Swimmer


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In 2015, Standard Bank takes the mantle as new headline sponsor of Ironman South Africa. This campaign from TBWAHunt Lascaris celebrates the meeting of two perfectly matched brands. The Ironman triathlon is widely considered to be one of the most difficult one-day sporting events in the world, it embodies hard work, dedication, endurance and iron-willed commitment to progress. But in Ironman as in life, success comes from following a simple but powerful mantra: Never stop moving forward.The commercials explore the demons battled by Ironman endurance triathletes in training. Demons that must be conquered to keep going. As our athletes are about to give up, an internal dialogue motivates them to keep moving forward.
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