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St John Ambulance: Here For Life
St John has launched its new 'Here For Life' brand positioning with an emotional TVC from Colenso BBDO and Thick As Thieves. The commercial features Haylee Wrenn from Hawkes Bay, whose life was saved by St John after she suffered a cardiac arrest. But rather than simply focus on the life saving event itself, the ad highlights the little treasured life moments she and her daughter, Olivia, have had since.
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