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Web Film

Only Organic: New MacDonald


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Only Organic released a new video today that reinterprets the American folksong "Old MacDonald" to contrast the real cost of conventional, chemical-intensive agriculture with the benefits of organic farming.The video, "New MacDonald," produced by the Tennessee-based creative agency Humanaut, features school children performing an updated rendition of the timeless classic.
Other credits

Agency: Humanaut

Launch Date: 2/23/2015

Client Name: Only Organic

Spot Title: New MacDonald

Creative Advisor: Alex Bogusky

Creative Director: David Littlejohn

Associate Creative Director: Mike Cessario

Copywriter: David Littlejohn / Mike Cessario

Art Director: Sean Davis / Stpehanie Gelabert

Production Company: Revolution Pictures - Nashville, TN

Director: Russell Brownley

Director of Photography: John Matysiak

Producer: Matt Pfeffer

Production Designer: Brandon Eller / Katie Milwee

Color: Perry Trust

Sound Design: Perry Trust & Digital Audio Post

Editor: Paul Smallman / Tyler Beasley - Fancy Rhino, Chattanooga, TN

Music Company: Skypunch Studios, Chattanooga, TN

Composer: Carl Cadwell

Media Strategy: Redwood

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