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Jagermeister: Cheers, 3


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German liqueur brand, Jägermeister unveiled a whole new side of the brand with the launch of the "56 Parts. Best as One." Campaign. Jägermeister has a fascinating and unique history that many Americans are unaware of, it is comprised of 56 different ingredients – and the campaign provides an inside look at and mirrors the intricacies of the process that goes into making every bottle of Jägermeister. Additionally, the execution of the campaign is as unique and handcrafted as the brand itself. Jägermeister and Deutsch NY engaged with three illustrators with the same level of passion for craft. Artists Olivia Knapp, Yeahhh! Studios and DKNG Studios created three unique wooden works-of-art stemming from the brands three pillars – heritage, ingredients and process – forming the base for the campaign.
Credits Other credits

Design & Typography: Juan Carlos Pagan, Brian Gartside

Interactive Design Director: Aliza Adam

Interactive Designer: Alex Miller

Experience Design: Anna Farrell

Art Buyer: Ali Asplund

Director of Creative Operations :John Bongiovanni

Senior Studio Artist: Tom Eberhart

Print Producer: Melissa Betancur

Retouching: James Cullinane

Director of Integrated Production: Joe Calabrese

Director of Digital Production: Suzanne Molinaro

Digital Producers: Josh Deitel, Katie Miller

Digital Developer: Patrick Batey

Senior Motion Designer: Matthew Severin

Motion Designers: John McLaughlin, Aaron Epstein

Editors: Bryan Reisberg, Chris Pensiero

Asst. Editor: Drew Bolton

Senior Project Manager: Marea Grossman

Photographer: Andrew Myers, Adam Coleman (BTS)

Photo Assistant: Scott Burry, Landon Speers

Digital Tech: Adrien Potier

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