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Top 6: March 18th 2015

Cancer Research UK: The Lump

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Top 6: March 18th 2015
Don't ignore the lump. As a nation Britain doesn't pay enough attention to health. We live on autopilot, too preoccupied to stop and check if everything's ok. A huge problem when it comes to spotting signs of cancer. AMV BBDO's new campaign for Cancer Research UK holds up a mirror to this very British behaviour, exposing the reality that people ignore things right under their nose.

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