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Top 6: April 8th 2015

Eye Makeup Remover: Eye Makeup Remover 2

Top 6: April 8th 2015
In Brazil, 96% of women who suffer from domestic violence prefer to cover up their bruises instead of reporting their attacker. To change this situation, Casa Sofia launched an ad that encourages victims to remove their makeup and the violence.A photo of a woman wearing makeup announces the removal of power to the "innovative makeup remover". In the play, there is a sample of the product and the invitation to the reader to do a test and pass the makeup remover in the image.The makeup removed reveals bruises and swelling in the eye, in addition to the phrase: "Do not hide violence, call 0800 770 3053 and report".

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