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Top 6: April 15th 2015

BMW: Reverse April Fools'

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Top 6: April 15th 2015
Have you ever wondered what would happen if something that sounded too good to be true, actually turned out to be real - especially on April 1?
More than 145,000 copies of the NZ Herald rolled off the press early on the morning of April 1, with what appeared to be a bogus ad printed on the front page, inviting people to bring their old car to an Auckland BMW dealership and swap it for a brand new BMW 1 Series. The first person to do so, would be rewarded with the new car.
For one New Zealander, daring to dream big, paid off handsomely. Tiaana Marsh proved she was no April fool when she walked into the dealership and swapped her 15-year old Nissan Avenir for a brand new BMW 1 Series, worth almost $50,000.
Credits Other credits

DDB Group New Zealand:

Elizabeth Beatty – Managing Partner

Paul Edwards - Mac Operator

Mango Communications:

Kathy Gieck – General Manager, Mango Communications

Katie Walton – Group Account Director, Mango Communications

BMW New Zealand

Sonya Berrigan – BMW Marketing Manager

Joanne McDonald – BMW Marketing Communications Manager

Edward Finn – BMW Corporate Communications Manager

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