Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Earth Hour: Drought Draught - The Pour

Embed Video
Support for climate change action had fallen in Australia. WWF wanted a new way to rally more Australians behind the issue. So GPY&R Brisbane reframed the message to galvanise support from one of the largest demographics in the country. Beer drinkers.Climate Change means more droughts, impacting beer's main ingredients barley, hops and water. This could mean we’ll end up paying more for average tasting beers. To demonstrate this, we brewed a beer from poor quality barley (a really bad tasting beer) called Drought Draught.
Credits Other credits

Group Managing Director - Phil McDonald

Chief Digital Officer - Rob Hudson

Earth Hour Community Engagement Manager - Reece Proudfoot

Earth Hour PR Manager - Rachael Bruzzese

Brewer - Pat McInerney (Willie The Boatman)

Brewer - Sam Fuss (Young Henrys)

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news