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Ritz Crackers: Life's Rich

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The Martin Agency has launched this TV spot for their new brand platform is Life's Rich. RITZ believes that living a rich life doesn’t come as a result of the size of a bank account, but from shared moments, relationships, and interactions you have with those that matter most. The campaign showcases insightful, real life situations that are often light-hearted, and sometimes genuinely unexpected – and always at times where RITZ crackers fit naturally. Because buttery rich is a good kind of rich, too.
Credits Other credits

EVP/Managing Director- Production & Development: Steve Humble Senior Broadcast Producer: Adrienne Daniel

Talent Affairs Business Manager: Juanita McInteer

Senior Production Business Manager: Amy Trenz

Group Account Director: Darren Foote

Account Director: Veronica Zamiar

Account Executive: Brooke Tudeen

Project Manager: Ashley Althizer

Group Planning Director: David Gibson

VP/Sr. Strategic Planner: Elizabeth Cleveland

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