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Halifax: Giving Extra


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The new spot from adam&eve UK introduces us to Charlie, a little five year old boy in a great big world, who absolutely loves all the extra that life has to offer him, from an extra big painting to extra bubbles and extra ketchup, from morning to bedtime. Full of fun, curiosity and boundless enthusiasm, he’s the little hero of the family. This new ad announces the fact that Halifax are an award winning children’s account provider in a year when Halifax are giving extra to families through extra value and by making banking extra easy. So for children like Charlie who love extra, the Halifax is definitely the bank they’d choose.
Credits Other credits

Business Director: Charlotte Wolfenden

Account Manager: Alex Attfield

Planner: Michelle Gilson/John Blight

Media agency: MEC

Media planner: Chris Hoon

Editor: Mark Edinoff

Soundtrack name and composer: Out Of This World by Terry Delvine-King

Post-production: Finish

Audio post-production: 750mph

Exposure: TV and online

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