Print ad: Kids Company: Bottle

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AMV BBDO has created a powerful press campaign for their pro-bono partner Kids Company that aims to show people just how important their signature on the 'See the Child' petition will be. This is the second phase of the national 'See the Child. Change the System.' campaign (which made headlines in the summer), which aims to drive the public to sign a petition to reform the child welfare system in the UK.