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Sutter Health: You Get A Partner - Willpower


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Sutter Health believes in creating a personalized, high-value health care experience for their patients. A new campaign, developed by BBDO San Francisco, gives a different perspective to what a meaningful partnership feels like between a patient and their healthcare provider.

The work, which features four :30 TV spots, builds on the successful “We Plus You” tagline. It takes a different approach to healthcare advertising by using emotional storytelling, which is both engaging and comforting.
Credits Other credits

Senior Producer: Patti Bott



Account Supervisor: Lizzie Agra



Director of Photography: Chris Blauvelt

Executive Producer: Youree Henley

Producer: Martha Davis



Editorial Company: Jump/LA

Editor: Michael Saia

Producer: Betsy Beale

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