Interactive ad: skip washing powder: Dance

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Top 6: April 29th 2015

Skip, the Unilever owned premium detergent, has launched an ambitious interactive 'music video' via BBH London shot by Luis Cervero, the acclaimed director renowned for his inventive and entertaining music videos such as Pharrell Williams' 'Marilyn Monroe'. 'Dance' paves the way for a new premium category of laundry detergent aimed at women who love their clothes. The campaign is rooted in the idea that Skip shares this love of clothes.

Category Cosmetics & toiletries
URL https://www.youtube.com/user/SkipSouthAfrica
Client Skip
Agency BBH London
Production Blink
Country United Kingdom
Uploaded 23 April, 2015

Credits

Director
Luis Cerveró
Creative Director
Peter Reid
Creative Director
Carl Broadhurst
Creative team
Simon Pearse
Creative team
Emmanuel Saint M'Leux
Producer
Chris Watling
Producer
Vaia Ikonomou
Producer
Sam Levene
Executive Producer
Anna Ryabtsun
DoP
Alexis Zabé

Other credits

BBH Strategist: Sarah Rabia

BBH Strategy Director: Kirsty Saddler, Heather Alderson

BBH Business Lead: Paisley Wright

BBH Team Manager: Fiona Barnett, Piers Raffo

BBH Team Executive: Meredith Bratton, Kate Frewin-Clarke

VFX Supervisor: Peter Hodsman

Post Production: The Mill

Editor/Editing House: Sam Sneade / Speade Editors

Sound: String and Tins

Music Company: Big Sync

Music: ‘Tightrope (The Solo Version) by Janelle Monáe

Choreography: Tuixén Benet

Styling: Shirley Kurata and Giorgia Tramontano

BBH Interactive Producer: Kate Sutherland

BBH Developer: Tomasz Szarzynski

Interactive Production Company: BBH Build

Interactive Designer: Daniel Diggle

BBH Designer: James Townsend

BBH UX Director: Matt Bertocchi

skip washing powder: Dance

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skip washing powder: Dance

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