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Experiential
McDonald's: People in Concert - You're on the lyrics
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Part of the global project #imlovinit24, we invited the no 1 Pop band in Portugal to play one of their hits with a new lyric inspired by the ordinary restaurant clients. Sing about the common people stories, live as they happen, with the band surprising them live, while they're dinning. In order to get more stories, we had chosen one of the biggest and busiest McDonald's in Lisbon. In the end, a big party, and 500% better results online with the video shared on Youtube and Facebook.Agency: TBWA Lisbon
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