Zorba: Happy Truck Hour

For many men, buying their underwear is something that they leave to their wives, mothers and relatives, due to lack of time and mainly interest or when the men buy, they do it by convenience or in a tying buy. Take the Zorba´s underwear collections to men, so that they can get the chance to purchase to themselves. The stunt will take place in a moment that they have time and availability: the lunch break in a business region, in a Food Truck. The Underwear Food Truck will park on Berrini Avenue, a business region in Sao Paulo, on a friday at lunch time. Men will have the opportunity to buy Zorba underwear, choosing from a menu, and try different types of drinks, served by pretty bartenders.From Miami Ad School Sao Paulo