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Carmel Wine: FOODOGRAPHY by Carmel Wineries | Reaching the Foodie Generation with Instagram Dishes


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Carmel is one of the largest and oldest wineries in the country.
But the brand had lost some of its luster and needed to connect with a new generation of consumers: foodies. Youngsters who experience food through the lens of a smartphone.But how do you create an entirely new and exciting food experience for foodies who believe they've already seen it all?
The BBR Saatchi & Saatchi Tel Aviv's answer: FOODOGRAPHY
Credits Other credits

Account Supervisor: Michal Popov

VP Strategic Planning: Shai Nissenboim

Strategic Planning Information Specialist: Eva Hasson

Producer: Alon Shmoelof

Video Editor: Dan Deutsch

Traffic Co/Ordinator: Ronit Doanis

Chef: Meir Adoni

Food Photographer: Dan Peretz

Ceramic Artist: Adi Nissani

PR Coordinator: Orly Segal

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