Mercedes Benz: Envy

The world of high end sports cars is filled with poseurs and show-offs, each trying to do one better than the next rich guy, and very few if any of them actually knowing how to unleash their car’s true potential. Against this context, how could one launch a car with true racing pedigree and a driving experience like no other, yet from a badge less commonly associated with flashy supercars? Our script focuses on the hearsay and gossip amongst rich supercar owners around the world. They’re all talking about a certain car that has phenomenal specs, with an air of disbelief, disgust, anger and panic. But the undercurrent that belies their words is a sense of envy and the insecurity that they themselves may have bought the wrong car. As the chatter continues and a rich playboy is consoled by his girlfriend, the Mercedes-AMG GT appears for the first time in a blast of pure adrenaline and visceral power. Following so much talk and gossip about the car, the driver is lost for words – his expression is genuine and exhilarated. Performance really does speak for itself.