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UBET: For the thrill of it

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Australia's premier wagering operator, UBET, has staged one of the biggest fightbacks in Australian sports betting history with its new brand campaign launch today.Led by Sydney-based independent creative agency, The Monkeys, the multi-million dollar, integrated campaign taps into the emotional side of punting. The Monkeys developed the creative strategy, which recognised that punting isn't just about winning. While punters may have various reasons for having a flutter, one thing connects them all: the thrill they get from watching and betting on sports and live racing.
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Marketing Manager Sport: Kent Madders

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