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RAC Roadside Assistance: Gig

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J. Walter Thompson Perth has launched a new campaign for RAC Roadside Assistance. The work addresses drivers who don't believe they'll break down, by reminding them that RAC makes a bad situation better for more than 8000 drivers a week. The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.
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Executive Planning Director: Angela Morris

Planner: Celia Garfath

Client: Danielle Olbromski

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