TV ad: Perth Racing: Ashbeclee

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'Ashbeclee' is like TopGun except with three girls instead of two guys and there are no dogfights. Just cat fights. As branded content, TopGun worked well to increase attendance in the US Airforce and 'Ashbeclee' also worked well to increase attendance at Ascot Racecourse.Where TopGun failed and Ashbeclee triumphed was 'Ashbeclee' followed through with an integrated campaign and TopGun did not. Agency 303LOWE, Perth

Category Entertainment & leisure
URL https://www.youtube.com/user/AshBecLee/featured
Client Ascot Racecourse
Agency 303 MullenLowe Perth
Production BePhat Motel
Country Australia
Uploaded 6 May, 2015

Credits

Director
Michael Matthews
Creative Director
Richard Berney
Art Director / Copywriter
Richard Berney
Producer
Antony Webb
Copywriter
Joe Hawkins
Agency Producer
Kelly Dobbin
DoP
Dave Le May
Strategist
Derry Simpson
Account Director
Todd Baker
Channel Planner
Warwick Kingston
Head of Digital
Peter Liddell
Sound
Xoe Baird
Post production
Siamese
Designer
Melissa Radman
Designer
Luke Sweet

Perth Racing: Ashbeclee

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Perth Racing: Ashbeclee

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