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Lenovo Vibe X: Lenovo Selfie War
In 2014, the world was infected with selfie virus.
Lenovo capture this moment to launch new smartphone, Lenovo Vibe X with 5mp wide angle front camera, perfectly designed for selfie. Challenge : Creating hype and amplify it through across media Strategy : Seizing the moment on the wave of selfie phenomenon in Indonesia Idea : Igniting a selfie war Start from a massive selfie war on instagram between 2 famous Indonesian actress who have different personalities 1. Melanie Subono 2. Pevita Pearce Within a week, we manage to create a viral content in digital. After running the campaign for a week, a national TV’s popular talkshow was utilized to support the virality, two celebrities sharing their selfie wan and experience in using the product. The results : In a month : - More than 3.107 participants - 5.747 Lenovo’s new social media members - 18.374 submissions Selfie phenomenon become a really-really hype in Indonesian people until now.
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