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Web Film

Autism Speaks: DNA


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Autism Speaks has embarked on the greatest research endeavor in autism history: To sequence the DNA of 10,000 individuals affected by autism, and with Google, upload them to the Cloud where scientists from around the world can access the data and find the missing answers to autism.​ To raise awareness and funds for the research, Autism Speaks, in partnership with BBDO, created a branded campaign where the artwork featured the very thing that holds the answers to autism: DNA. BBDO NY was responsible for branding the program, staging an exclusive art exhibit featuring the DNA art, and creating materials for purchase such as one-of-a-kind posters, coffee-table books and various other elements to support the cause.
Credits Other credits

Biochemist/Photographer: Linden Gledhill

Senior Creative Technologist: Sermad Buni

Director of Integrated Production: David Rolfe

Director of Interactive Production: Clemens Brandt

Asso. Dir. of Interactive Production: Joe Croson

Video Producer: Koji Yahagi

Interactive Producer: Courtney Fallow

Director of Creative Engineering: JD Michaels

Sr. Creative Engineer: Casey Adams

Executive Art Producer: Betsy Jablow

Director of Music: Rani Vaz

Global Account Director: Mark Mulhern

Account Director: Phil Brolly

Account Manager: Catherine Wright

Account Executive: Miranda Hardy, Jen Sullivan

Engagement Planner: Cody Levine

Dir. Business Affairs: Phyllis Greenwald

Talent Manager: Bernadette Naughten

Digital Production Company: Media Monks

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