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Tiguan: Prom Night


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The Tiguan doesn’t drive like a typical SUV. With its turbo charged 200 horsepower engine and tight handling it gives drivers an unprecedented amount of control, so that’s what we focused on for our campaign.

The new broadcast creative for the 2015 Tiguan shares a story of a night when a father seems to have the least influence, but it’s the SUV’s unforgettable performance and control that literally puts him back in the driver’s seat. Chaperoning his young teenage daughter and her date to their freshman prom, it’s the effortless acceleration and responsiveness of the Tiguan’s turbocharged 200-horsepower engine and tight handling that ultimately allows Dad to break the awkwardness of a first date.
Credits Other credits

Senior Account Executive: Lindy Scott

SVP, Director of Strategic Planning: Tony Johnstone

VP, Strategy & Innovation: Dino Demopoulos

Strategist: Andrew Ahern

Project Manager: Matthew Sy

French Adaptation Group Account Director: Jacques Blanchet

French Adaptation Engagement Manager: Matea Tomic

French Adaptation Copywriter: Ben Duquette

Cameraman: David Lourie

Assistant Editor: Spencer Shiffman

Online Editor: Paul Binney

Assistant Online Editor: Joe DiClemente

Colour Company: Smith.

Colourist: Bill Ferwerda

Audio House: Grayson Matthews

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