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Top 6: May 27th 2015
Web Film
Testicular Cancer Awareness: Play with YourselfTop 6: May 27th 2015
Much like cancer, a viral idea can really spread when it's left to its own devices. And that was the plan with this incognito message for testicular cancer, aimed at young Aussie men in the vulnerable age group of 20-39. With 70% of them watching adult movies online, it was the perfect time to reach them: when they already had their pants down.A world first "pornterruptive" public health message hidden in the middle of a real adult movie titled "Game of Balls" where star Eva Lovia stops mid-action, talks directly to the viewer, and demonstrates how to check for testicular cancer, on her co-star. Agency: M&C Saatchi Sydney
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