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Expedia: Shoalin Master 'Grasshopper'

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Ogilvy & Mather London were briefed to bring Expedia's 'Travel Yourself Interesting' campaign to life with a digital campaign that would motivate people to get traveling. We realised that our target market spends an awful lot of time online, and decided to target them with customised, tactical pre-roll films on Youtube that would get them out into the world and travel. created Youtube Interventions, pre-roll films which targeted viewers at specific times of the day, on specific days of the week and also tailor-made films to reflect the content they had clicked on. People were then ambushed with messages from exotic destinations from around the world.Our characters poked fun at people’s viewing habits and at the end of each film, viewers were invited to add a little excitement to their lives by booking a holiday on Expedia's website.

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