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Volkswagen: Cinema Pedestrian Detection


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The new Volkswagen Passat incorporates a Pedestrian Detector assistant and the challenge we faced was: how could we demonstrate it in action? DDB created an ad that detected people. However, instead of posting it in the middle of the street, we went to the movie theatres and aimed at detecting some very specific pedestrians: latecomers.
Credits Other credits

Brigitte Villalonga - Traffic Director

Javier Villalba - Account Director

Gorka Lozano - Account Manager

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