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VEJA: Distorted Fact


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VEJA, Brazil's largest news agency, has launched an innovative integrated campaign to talk about the importance of the source in journalistic information. The campaign was created by AlmapBBDO and is the first of its kind to involve various art styles in order to prove a theory. The art project was pieced together in a short film called "Distorted Fact", which highlights the entire creative idea. The campaign, as dreamt up by AlmapBBDO, was to show how information gets distorted as it traverses mediators, the same way that art metamorphoses each time it is being reproduced
Credits Other credits

Producer Account Executive: Kiska Kaysel and Renata Prado

Direction: Vitor Amati

Photography: Walter Carvalho

Editor: Oswaldo Santana

Finish: Bossa Nova Films

Finisher: Rosana Felix

Audio Producer: Satelite Audio

RTVC: Vera Jacinto, Diego Villas Boas, Adriana Kordon, Fernando Yamanaka

Account Executive: Fernanda Antonelli, Mariana Silveira, Beatriz Almonacid

Planning: Cintia Gonçalves

Media: Wanderley Jovenazzo, Denise Lavezzo, Juliana Monte, Kauê Cury, Livia Novaes, Rogério Beraldo

Photography Coordinator: Teresa Setti and Stephanie Biekarck

Approval: Rogério Gabriel Comprido, Simone Sousa, Ícaro de Freitas, Rafael Cescon

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