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Top 6: June 3rd 2015

Nike Air Max Day: Step Back In Time

Step Back In Time
Top 6: June 3rd 2015
Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, Ogilvy & Mather Hong Kong created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touch’ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.

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