The National Basketball Association: The Greatest Endings

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• Category Corporate identity
• URL https://www.youtube.com/watch?v=U-WvnUyNt_A
• Client The National Basketball Association
• Agency Translation
• Production RSA
• Country United States of America
• Uploaded 29 May, 2015

• 
  Director
  Kathryn Bigelow
• 
  Chief Creative Officer
  John Norman
• 
  Executive Creative Director
  Betsy Decker
• 
  Creative Director/ writer
  Ariel Abramovici
• 
  Creative Director/ art director
  Bruno Acanfora
• 
  Strategist
  Lindsey Neeld
• 
  Chief Executive Officer
  Steve Stoute

Brand/Client: NBA

Campaign Title: Lessons in Storytelling

Spot Title: Lessons in Storytelling: The Greatest Endings

First Air Date: May 21, 2015



Agency: Translation

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Chief Strategy Officer: John Greene

Executive Creative Director: Betsy Decker

Creative Director, Copywriter: Ariel Abramovici

Creative Director, Art Direction: Bruno Acanfora

Head of Brand Strategy: Tim Flood

Strategist: Lindsey Neeld

Director of Content Production: Miriam Franklin

Content Producer: Kristen Cooler

Group Account Director: Tim Van Hoof

Account Executive: Chris Martin

Senior Project Manager: Matt DeSimone



Production Company: RSA Films

Director: Kathryn Bigelow

Director of Photography: Bradford Young

Executive Producer: Marjie Abrahms

Line Producer: Linda Masse



Editorial Company: Arcade Edit

Editor: Brad Waskewich

Assistant Editor: Mark Popham

Post Executive Producer: Sila Soyer

Post Producer: Fanny Cruz



VFX Company: Arcade Edit

VFX Artist: Tristian Wake

VFX Executive Producer: Sila Soyer

VFX Producer: Fanny Cruz



Audio Post: Heard City

Mixer: Phil Loeb

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn



Music: “In Pursuit of Immortality”

Company: APM