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Top 6: June 17th 2015
Experiential
Pimkie International: Mini Fashion BarTop 6: June 17th 2015
What to bring with you when going on a city trip? It's most women's typical nightmare.This is why Pimkie has launched the MINI FASHION BAR: a unique shopping concept inside hotel rooms offering women Pimkie items right where they're staying. All the outfits are carefully selected by fashion bloggers, themselves very familiar with the problem during their regular travels.
The MINI FASHION BAR is integrated in the closet of hotel rooms and offers items such as a stylish raincoat for when it rains, comfortable shoes to go and explore the city or an evening dress for an impromptu night out. Hotel guests can try the clothes on right in the comfort of their room. It's the ideal moment and place for an impulse purchase. All sizes are available from the 'fashion concierge' at reception.How does it work? Just like a regular hotel minibar: pick an item from the MINI FASHION BAR and simply pay when checking out.The MINI FASHION BAR was developed by Happiness Brussels and first launched exclusively at the Banks Boutique Hotel in Antwerp, Belgium's fashion capital. More are being planned for other European fashion cities such as Milan, Barcelona, Berlin and Paris, where Pimkie has just opened its new flagship store on the rue de Rivoli.
Concept Provider/Copywriter: Catherine Hermans Also best this week |
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