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KLM: Plane To Product

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A full-flat seat, new carpeting, panel decorations, curtains, blankets, cushions and upholstery the entire interior of a KLM World Business Class airplane is being renewed. But what to do with the ‘old’ materials? How about letting 14 students go nuts on the fabrics and turn it into Dutch Design? Agency: DDB & Tribal Worldwide, Amsterdam.

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