Artline: Kiss

Some moments in life stay with you for a really, really long time. Like the first time your kid calls you dad. Other moments are a little more flash in the pan, a little less memorable. Just like the 7443rd time your kid calls you dad. The relationship between these types of moments in life is a lot like the relationship between Artline permanent markers and Artline whiteboard markers some things last, some things don't. Our executions bring this idea to life with a simple and striking visual device, innovatively advertising two products with the benefit of each acting as a brilliant counterpoint to the benefit of the other. Our idea is able to cover a wide range of emotions from poignant to humorous; we were even able to make a powerful statement, on freedom day, about the importance of our nation's complicated history.Agency TBWAHuntLascaris, Johannesburg