Lions Clubs Sweden: Got a sec?

In the VOLT campaign for Lions, we adapted messages depending on the amount of time the viewer had to spare. Why? Well, this was a different type of campaign for a different type of non-profit organization. Rather than helping them to raise money, they asked us to increase awareness of Lions Clubs in Sweden. So we chose to collect as much of what Lions depend on, and what their members give the most of; time.