Print ad: Land Rover South Africa: Don't Text And Drive

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Texting and driving is as dangerous off-road as it is on-road. We dramatised this fact by showing a Land Rover that has crashed into a tree in the middle of a desert with nothing else in sight. The photography captures Land Rover's spirit of adventure, while gently reminding the audience to drive responsibly, on and off-road.Agency: Y&R South Africa