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Outdoor
Pictionary: CLOUD SKETCH
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4am Saatchi & Saatchi created an interactive billboard people to play with it.
Cloud Sketch, a real time game that invited people to play with their imagination and the clouds in the sky inside of a 12 by 12 meters giant Pictionary Frame. Our giant Pictionary was placed in a park where the clouds were well appreciated. The Pictionary had a digital display for people to interact with it, and under the hashtag #ISee (#YoVeo) people sent messages that can be read on the Pictionary's display indicating what they were imagining inside the frame.
Guillermo Martínez 4am Saatchi & Saatchi Chief Executive Officer Related
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