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Snickers: Hungry Mistakes 07

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To communicate our Snickers message about the perils of hunger.
BBDO New York created branded stickers and placed them next to the worst examples of public failures, we demonstrated how people's brains stop working when they’re hungry.We also installed our own examples of poorly-executed jobs around high traffic locations, grabbing people's attention and generating buzz.
Credits Other credits

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Dylan Green

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

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