New Balance: New Balance

New Balance are the official kit sponsor to Athletics Ireland. To launch their sponsorship of the new breed of Irish athletes, we developed a print campaign for outdoor and press photographed by Alex Telfer. Working with the individual athletes, Fionnuala Britton, Karl Griffin, Thomas Barr and Jessie Barr, we identified the single, deeply belief that drives them to excel. These personal mottos became the lines that appear to emerge from within the bodies of the athletes.