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Atlantic Group: 37 Days


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Introducing: The Cube. In a hostile environment (2,400 meters above sea level in temperatures as low as 30° Celsius), The Cube housed two sections heated by two electric heaters. In each section were hibernating life forms and blocks of ice positioned to irrigate the growing vegetation. Over 37 days, we witnessed the blossoming of plants and the birth of butterflies a stark contrast to life (or the lack of it) outside The Cube. Agency: Leo Burnett, Paris.
Credits Other credits

Conception: Jerome Gonfond, Hadi Hassan Helou, Thomas Czarnecki, Christophe Corsand

TV Producer: Antoine Grujard

French Production Company: QUAD

Production Director: Delphine Bellonnet

Canadian Production Company: LA CAVALERIE

Executive Producer: Michel David

1st AC: Gary Pachany

Set Designer: Jean-François Campeau

Post Prod company: Fixstudio

Post Prod: Cedric Herbet

Sound Studio: Kouz Production

Sound Producer: Thomas Couzinier

Director Of Photography: Olivier Staub

B Camera Operator: Julien David



Client: Atlantic Group

Communication Director /Head of Brands: Xavier De Cuverville

Managing Director: Thierry de Rocquemaurel

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