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Sportsbet Cash Out: Tension

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To further cement Sportsbet's leadership position in the mobile betting category, BMF have launched a second campaign for their new 'Cash Out' feature. This innovative feature gives Sportsbet punters a new level of control over their bets. If punters get that sinking feeling that their team is going to choke, they can Cash Out before the game has ended or if they're in front and want to call it quits whilst they're ahead they can take their winnings early. The choice is now theirs. Agency: BMF
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Project Manager: Clare Yardley

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