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Web Film

Volkswagen: The Tough Sell

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This week Volkswagen has launched a content campaign via Facebook to support the iconic Golf in Australia. In a response to the changing media landscape this is the first time Volkswagen has invested entirely in digital channels to deliver their brand message. It is a collaborative effort from DDB Sydney, Mediacom, Facebook and Robber's Dog Films that has resulted in a video series set in the Australian Outback, where 'Tom from Volkswagen' is trying to sell the innovative Golf to a group of skeptical locals. He's a fish-out-of-water in the remote town of Blinman in the South Australian Flinders Ranges but his persistence and belief in the product slowly wins over the locals.
Credits Other credits

Managing Partner - Amanda Wheeler

Strategy Director - Sam Payne

Content Director/Editor - Robert Crispe

Business Director - Carla Hizon

Creative Technology Director - Shaun O'Connor

Managing Director - George Mackenzie

Post - The Editors

Editor - David Whittaker

Post Producer - Nicoletta Rousianos

Colourist - Billy Wychgel

Sound - We Love Jam

Music Composition - Hylton Mowday

Sound Design/Managing Partner - Andrew Stevenson

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