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Web Film
Volkswagen: The Tough Sell
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This week Volkswagen has launched a content campaign via Facebook to support the iconic Golf in Australia. In a response to the changing media landscape this is the first time Volkswagen has invested entirely in digital channels to deliver their brand message. It is a collaborative effort from DDB Sydney, Mediacom, Facebook and Robber's Dog Films that has resulted in a video series set in the Australian Outback, where 'Tom from Volkswagen' is trying to sell the innovative Golf to a group of skeptical locals. He's a fish-out-of-water in the remote town of Blinman in the South Australian Flinders Ranges but his persistence and belief in the product slowly wins over the locals.
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