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Top 6: July 22nd 2015
Outdoor

Kit Kat: The day advertising had a break

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Top 6: July 22nd 2015
J. Walter Thompson Colombia found a powerful vehicle to convey Kit Kat's concept "have a break": advertising itself. And the truth is that there are people who never take breaks: the models in other brands' billboards. This gave the agency the idea to negotiate with some of the most famous brands in the country to let them give their models a break. For the execution J. Walter Thompson got in contact with the original models and photographers of each billboard to remake the exact same ad. Just with one simple difference: the models were all taking a break with a Kit Kat bar. Next to the billboard, a dispenser with Kit Kat read: "Like the model in this billboard, you too can have a break. Take one."
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Advertiser supervisors: Juan David Rico, Carlos Madriñan, Andres Trochez, Maria Clemencia Espinosa

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